Our Story

When our boutique opened its doors three decades ago, it was at the forefront of the Irish fashion landscape. Thirty years on, Don Racine still forms the vanguard of the industry. So how did we move from an 80s clothes shop over an exclusive wedding boutique to a trend-setting, nationwide-rated retailer?

Led by owner Margaret Parsons, the shop has negotiated the fast-changing world of style and design by moving with the times; but also by holding on to traditions and values we believe in. Offering our trademark personalized service to our long-standing customers, many of whom travel from different parts of the country to visit us, and running an efficient online shop at the same time, has been a challenge – but one we are proud to have lived up to.

These days the business runs on two tracks, as keeping a finger on the pulse of fashion is equally as important to us as using new technologies to be more accessible to you. We still offer exclusive attire for Mothers of the Bride and Groom in classy elegance, carefully and individually selected from a range of international designers. But in recent years we have also build a name for ourselves in the market of young fashion, always finding you a stunning outfit with a quirky twist that will be sure to stand out.

Our determination to cater for all sizes and pockets and to give our customers all the attention and style they deserve has been recognized by the RSVP magazine, who awarded Don Racine as Best Boutique in Mayo in 2015 and 2016. The shop has also won the Mayo Style Awards Best Boutique category in 2015, and has recently been shortlisted by the Irish Independent as one of the Top 10 destination shops in Ireland.

We strive to make your stay with us as easy and effortless as possible. In-store, over the phone or online we offer our famous one-on-one service that brings shopping to a whole new level. Whether you are a returning customer or new to the unique experience Don Racine has to offer, a visit will always be worth your while – we promise you, you won’t be disappointed!

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